How Retargeting Can Turn Cold Clicks into Paying Clients
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Ever Felt Like an Ad Is Following You Around?
You check out a product—say, a fancy drill or a new pair of sneakers—and then BOOM…
It starts chasing you across the internet like a digital ghost.
Facebook. YouTube. Google. Even that random cooking site you visited once.
Everywhere you go—there it is again.
That, my friend, is retargeting.
And while it’s often used in annoying ways…
…it’s also one of the most powerful (and underused) tools to grow your business.
Let me show you how to use it without being creepy.
Retargeting Sounds Fancy… But It Just Means This:
Unless you sell something people buy on impulse (like gum at the checkout), your potential clients don’t just see your thing and buy.
There’s always a process.
A decision.
A back-and-forth in their brain.
Marketers call this the “customer journey.”
(Yeah, it sounds like some corporate buzzword—but stay with me.)
Here’s how it usually goes:
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They notice a problem
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They decide they want to fix it
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They start looking for options
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They compare providers
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They finally buy
Now guess when most people start advertising?
Step 5.
That’s a huge mistake.
Because by the time they’re comparing prices, you’re already late to the party.
You want to show up at Step 3—when they’re still figuring out what they need.
That’s where retargeting comes in.
The Real Problem: Attention Spans Are Terrible
Let’s say someone sees your ad.
They click.
They scroll a bit.
Then life gets in the way. They forget. They move on.
Game over?
Not if you follow up.
That’s what retargeting does. It keeps you in front of the people who already showed interest.
But not by showing them the same thing over and over. That’s lazy.
We do it smart.
The Smart Way to Retarget
Instead of bombarding people with the same ad until they hate you, here’s what you do:
📹 Record 3–5 short videos or pieces of content
💡 Each one should teach something new, address a pain point, or answer a key question
🔁 Retarget people who interacted with the first piece of content
🎯 Show them something fresh every time
You’re not just advertising anymore. You’re educating.
You’re building trust.
And you’re staying top-of-mind without being pushy.
The Power of Reciprocity (And Why It Works)
Here’s a psychological trick that works like magic:
When someone helps you without asking for something in return, your brain lights up with two thoughts:
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Why did they help me?
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I kinda owe them now...
This is called reciprocity.
And you can use it (ethically!) in marketing.
Give people something useful—info, tips, clarity—before you ask them to buy anything.
No pressure. No pitch.
Just help them first.
Then when they’re ready to buy?
Guess who they trust most?
That’s right—you.
Retargeting Done Right = Easy Sales
Here’s the beauty of it:
By the time your prospects hop on a call with you, they already feel like they know you.
They’ve seen you.
Heard you.
Learned from you.
So they trust you.
Which means you don’t need to use “closing tactics.”
No pressure, no convincing, no fake urgency.
You just guide them to what they already want.
Try It and See for Yourself
Don’t just read this. Test it.
Set up one retargeting sequence. One mini video series. One “follow-up” flow that helps people understand their problem better.
Try it.
And watch what happens.
I’ll make this super easy.
If you want me to take a look at your current marketing and tell you:
✅ What’s working
✅ What needs fixing
✅ And how I’d retarget your audience in a way that actually works
Here’s what to do:
No pressure. No pushy pitch.
Just clarity—and a strategy you can actually use.