What I Know About Marketing (That Most People Get Wrong)

What I Know About Marketing (That Most People Get Wrong)

Let me say something that might sound a little weird at first:

Marketing isn't about the product.

Crazy, right?

But it’s true.

You can sell almost anything — as long as you know how to present it well.

That’s the secret.

I’ve seen ugly products outsell beautiful ones. I’ve seen basic websites convert better than fancy, flashy ones.
Why? Because people don’t care about design.
They care about their problems.

And your job (and mine) is to show them one thing:

“Hey, I get it. You’re struggling with this. And here’s how I can help.”

That’s it.

Let’s Break It Down. What Actually Works in Marketing?

1. Clean. Simple. Focused.
Most people over-design everything. Too many animations. Too many colors. Too many words.
What does the customer want?

A solution. Not a piece of art.

When someone lands on your site or sees your ad, they should instantly know:
“This is for me. This helps me. Let me see more.”

So, make it easy.

2. The Message Matters More Than the Product
Doesn’t matter if you’re selling shoes, software, or smoothies — the message sells it.

A great message can sell a mediocre product.
A bad message can kill an amazing one.

Want better results? Fix the words. Fix the way you explain it.
That's how we help our clients grow — we don’t just build “nice” websites or ads.
We build stuff that communicates clearly.

3. Ads Should Be Smart (Not Lucky)
Here’s how most people run ads: throw a bunch of stuff together, click "publish", and hope it works.

Here’s how we run ads:

  • Create multiple versions of the same ad

  • Use 1–2 interests per ad set

  • Let them run

  • Watch what works

  • Scale the winner

Boom. Done.

No guessing. Just smart, data-backed growth.

4. Want Better Ads? Use Video. Short Video.
Want to grab attention fast?

Use video.

Humans are hardwired to react to movement. (It’s a predator thing. Look it up.)

That’s why videos outperform static images. Every time.
And the best kind of video?

  • 15 seconds or less

  • A strong hook in the first 3 seconds

  • Show the problem

  • Deliver the solution

  • Done

Simple. Powerful. Effective.

5. Your Website Needs Video Too
Don't stop at ads. Add video to your website too.

It doesn’t have to be a Hollywood production. Even a 10-second clip explaining your offer will do.
Why?

Because videos build trust. They create emotion. And they keep people on the page longer.

(Which Google loves, by the way.)

Final Thoughts: You Don't Need More Stuff. You Need Better Strategy.
Most people think they need:

  • More pages

  • More features

  • More funnels

  • More everything

But what they actually need is clarity.

A good message. A simple strategy. A smart setup.

That’s what we do.
And if you want to learn more, we’re always dropping value in the blog section.

You can check it out anytime. Might be the easiest way to grow your business without paying anyone a cent.

Ready to take your marketing to the next level?
Let’s talk about how we can help you craft the right message, create smarter ads, and turn your visitors into loyal customers.

Click here to contact us or explore more tips in our blog section— your business deserves results, not guesswork.

Talk soon,

Amjad Allawi

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