Why You Should Always Be Creating New Ads
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“Heyyyyyy, what’s new with you!?”
Pretty normal way to greet someone, right?
Now imagine asking your friend:
“Hey, what’s old?”
Or better yet…
“Tell me something I already know.”
Yeah. Nobody does that.
Because NEW is exciting.
New turns heads.
New sells.
And if your marketing isn’t constantly throwing something new into the mix, guess what?
You're becoming invisible.
The Silent Killer: Ad Fatigue 😵💫
Social media is great, right?
You can reach your ideal client.
You can go viral overnight.
You can get leads while sitting on the toilet.
But here’s the dark side...
We’re all living in the middle of an ad apocalypse.
A 24/7 barrage of offers, hooks, funnels, and dancing UGC.
Everyone – and I mean everyone – is getting hit with a machine gun of ads.
Result?
Attention span: shattered.
Focus: nonexistent.
Patience: laughable.
This is the world your prospect lives in. And it's why your best-performing ad from last week is now sitting there like a stale loaf of bread.
“But My Ads Are Working!”
Great. I love that for you.
But don’t let that success lull you to sleep.
Let me tell you something I've seen in every single business that gets stuck:
They run ONE winning ad,
Milk it for everything it’s got,
And then cry when it dies a slow, quiet death.
We don’t build anti-fragile businesses by relying on one anything.
Not one ad. Not one offer. Not one platform.
If you’re serious about scaling — or even just surviving — then creating new ads isn’t a luxury.
It’s your life insurance policy.
So What’s The Fix?
Simple.
Don’t be stingy with your content.
Don’t be lazy with your creativity.
Start building a buffet.
If you’re running one ad, run three.
If you’ve got one video for retargeting, make five.
If you’ve got one message? Try a dozen different angles.
Because you don’t know which angle will finally hit the nerve that moves someone from scrolling to buying.
People want options.
And people get bored. Fast.
Especially in a world with TikTok brain.
Bottom Line: Always Be Testing
Want to keep your pipeline full?
Your ROAS stable?
Your brand unforgettable?
Keep things fresh.
Keep experimenting.
And never stop testing new ads.
The algorithm doesn’t care that you used to have a great ad.
It wants to see what you’ve done this week.
Talk soon,
Amjad
P.S.
If you’re stuck in an ad fatigue rut and not sure what kind of content to create next — click HERE and let’s see if I can help you build a never-ending buffet of ads your market actually wants to click on.