Once upon a time — not in a galaxy far, far away, but right here on Earth — I was running a Google Ads account for a real estate client.
And not just running it. I was crushing it.
We were spending $1,000+ a day.
And for every $1 we spent, we were getting $5 back.
You read that right:
💰 $1 in → $5 out.
That’s the kind of result that makes you feel invincible.
I was high on my own supply of success — strutting around like the Icarus of AdWords.
And just like Icarus, I flew too close to the sun.
The Crash That Taught Me Everything
One morning I logged into the account and BAM — everything was dead.
No ads running.
No leads coming in.
Google had completely blocked the ad account.
I figured, “It’s just a glitch. They’ll fix it.”
I went to lunch without even stressing.
Like a fool.
Hours passed…
Still blocked.
Days passed…
Still nothing.
Eventually, I managed to get a response (after enough support tickets to crash a server), and what did I learn?
Apparently, someone at Google decided our real estate ads were “possibly misleading.”
No warning. No explanation. Just... gone.
And just like that, our daily flood of leads turned into a dry, dusty desert.
The Real Mistake I Made
Was it Google’s fault?
Sure, a little.
But mainly, it was mine.
Because I broke the golden rule of business:
NEVER rely on only one source.
I had put everything into that one traffic stream.
And when it got pulled out from under me?
We were helpless.
The Most Dangerous Number in Business
Let me repeat this, because it might save your business one day:
One is the most dangerous number in business.
-
One source of leads?
-
One big client?
-
One employee who knows everything?
-
One platform doing all the heavy lifting?
If you lose that one… you're done.
You’re not running a business — you’re walking a tightrope.
And trust me, the wind always comes.
How to Become “Hard to Kill”
Since that disaster, I’ve made it my mission to hunt down every “one” in my business.
Every fragile spot.
Every single point of failure.
Every “this is different” lie I told myself.
And when it comes to marketing?
We spread out. Always.
One channel working? Great. Let’s build three more.
✅ Meta Ads
✅ YouTube
✅ Google Search
✅ Email Campaigns
✅ Direct Mail
✅ Cold Outreach
✅ Referral Programs
✅ Affiliate Offers
I don’t want to be popular.
I want to be resilient.
Because popularity fades.
But being “Hard to Kill”?
That’s how you build a real business.
Want help spotting the “ones” in your own business before they burn you?
I’ll personally take a look at your marketing setup and point out where you're vulnerable — and how to fix it.
No charge. No pressure.
Just send me a message and say “I want to diversify.”
Let’s make your business bulletproof.
